/* Blank Canvas Media - site styles. Editorial, minimal agency style. Mobile first.
   To change the accent colour, edit --accent below. */

/* Inter Tight, hosted on this site (no calls to Google). One variable file covers weights 400 to 800. */
@font-face {
  font-family: "Inter Tight";
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url("fonts/inter-tight-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: "Inter Tight";
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url("fonts/inter-tight-latin-ext.woff2") format("woff2");
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

:root {
  --paper: #f4f4f2;
  --ink: #252422;
  --tint: #ffd9cc;
  --accent: #ff4b14;
  --line-dark: rgba(37, 36, 34, 0.22);
  --line-light: rgba(255, 217, 204, 0.28);
  --font: "Inter Tight", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --gutter: 1.25rem;
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.4;
  letter-spacing: -0.01em;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* Paper grain */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 90;
  pointer-events: none;
  opacity: 0.35;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.35'/%3E%3C/svg%3E");
}

body.menu-open {
  overflow: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
}

img {
  height: auto;
}

a {
  color: inherit;
}

p,
h1,
h2,
h3,
ul,
ol,
dl,
dd,
figure {
  margin: 0;
}

ul,
ol {
  padding: 0;
  list-style: none;
}

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.wrap {
  padding-inline: var(--gutter);
}

.caps {
  font-size: 0.75rem;
  line-height: 1.2;
  letter-spacing: -0.005em;
  text-transform: uppercase;
}

.caps b {
  font-weight: 700;
}

.dot {
  display: inline-block;
  width: 0.55em;
  height: 0.55em;
  border-radius: 50%;
  background: currentColor;
  margin-right: 0.6em;
  vertical-align: 0.05em;
}

.title {
  font-size: clamp(1.9rem, 6.4vw, 3rem);
  font-weight: 700;
  line-height: 0.98;
  letter-spacing: -0.035em;
  text-transform: uppercase;
}

.pill {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6em;
  min-height: 2.5rem;
  padding: 0.5rem 1.4rem;
  border: 1px solid currentColor;
  border-radius: 999px;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  transition: background-color 0.3s, color 0.3s, border-color 0.3s;
}

.pill:hover {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--paper);
}

.dark .pill:hover,
.bar .pill:hover {
  background: var(--tint);
  border-color: var(--tint);
  color: var(--ink);
}

.pill-solid {
  background: var(--accent);
  border-color: var(--accent);
  color: #fff;
}

/* Header: clear over the top of the page, then a solid sticky bar once you scroll */
.header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 30;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.5rem var(--gutter);
  border-bottom: 1px solid transparent;
  transition: padding 0.35s var(--ease), background-color 0.35s, border-color 0.35s, box-shadow 0.35s;
}

.header.is-stuck {
  padding-block: 0.6rem;
  background: rgba(27, 26, 25, 0.94);
  -webkit-backdrop-filter: blur(12px);
  backdrop-filter: blur(12px);
  border-bottom-color: rgba(255, 255, 255, 0.14);
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.3);
}

/* Phone and tablet: a compact Get started button joins the header once it sticks */
.header-cta {
  margin-left: auto;
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  padding: 0.5rem 1.15rem;
  border-radius: 999px;
  background: var(--accent);
  color: #fff;
  font-size: 0.8125rem;
  font-weight: 800;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  opacity: 0;
  visibility: hidden;
  transform: translateY(-6px);
  transition: opacity 0.3s, transform 0.3s var(--ease), visibility 0s 0.3s;
}

.header.is-stuck .header-cta {
  opacity: 1;
  visibility: visible;
  transform: none;
  transition: opacity 0.3s, transform 0.3s var(--ease);
}

.wordmark {
  font-size: 1.25rem;
  font-weight: 800;
  letter-spacing: -0.045em;
  text-transform: uppercase;
  text-decoration: none;
  line-height: 1;
}

.wordmark span {
  color: var(--accent);
}

.header-nav {
  display: none;
}

.dots {
  width: 2.75rem;
  height: 2.75rem;
  margin-right: -0.6rem;
  border: 0;
  background: transparent;
  color: inherit;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
}

.dots i {
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: currentColor;
  transition: transform 0.3s var(--ease);
}

.dots:hover i:nth-child(1) {
  transform: translateX(-3px);
}

.dots:hover i:nth-child(3) {
  transform: translateX(3px);
}

/* Full screen menu */
.menu {
  position: fixed;
  inset: 0;
  z-index: 60;
  background: var(--ink);
  color: var(--tint);
  padding: 1.5rem var(--gutter) 2rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 2rem;
  overflow-y: auto;
  visibility: hidden;
  opacity: 0;
  transition: opacity 0.35s var(--ease), visibility 0s 0.35s;
}

.menu-open .menu {
  visibility: visible;
  opacity: 1;
  transition: opacity 0.35s var(--ease);
}

.menu-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.menu-close {
  border: 0;
  background: transparent;
  color: inherit;
  font: inherit;
  cursor: pointer;
  padding: 0.75rem 0;
}

.menu-links a {
  display: block;
  font-size: clamp(2.6rem, 13vw, 6.5rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.045em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 0.12em 0;
  transition: color 0.3s, padding-left 0.4s var(--ease);
}

.menu-links a:hover {
  color: #fff;
  padding-left: 0.2em;
}

/* Hero: the blueprint film, shown whole so nothing is cropped */
.hero {
  position: relative;
  height: 100svh;
  min-height: 34rem;
  overflow: hidden;
  background: #111110;
  color: #fff;
}

.hero-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
  background: #111110;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
}

.round {
  position: absolute;
  z-index: 2;
  right: var(--gutter);
  top: 5.75rem;
  width: 5.25rem;
  height: 5.25rem;
  border-radius: 50%;
  background: #fff;
  color: var(--ink);
  display: grid;
  place-items: center;
  text-align: center;
  font-size: 0.625rem;
  font-weight: 700;
  line-height: 1.15;
  text-transform: uppercase;
  text-decoration: none;
  transition: transform 0.5s var(--ease), background-color 0.3s, color 0.3s;
}

.round:hover {
  transform: scale(1.12);
  background: var(--accent);
  color: #fff;
}

/* Sections */
.section {
  padding-block: clamp(4rem, 9vw, 7.5rem);
}

.rule {
  border: 0;
  border-top: 1px solid var(--line-dark);
  margin: 0;
}

.dark {
  background: var(--ink);
  color: var(--tint);
}

.dark .rule {
  border-color: var(--line-light);
}

/* Four services in a row, where an awards strip would usually go */
.strip {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2.5rem 1.5rem;
  text-align: center;
  padding-bottom: clamp(3.5rem, 8vw, 6rem);
}

.strip li {
  display: grid;
  justify-items: center;
  gap: 1.25rem;
}

.strip svg {
  width: 3.25rem;
  height: 3.25rem;
}

.strip svg .fill {
  fill: var(--accent);
  stroke: none;
}

/* Overview statement */
.overview {
  display: grid;
  gap: 3rem;
  padding-top: clamp(3rem, 6vw, 4.5rem);
}

.statement {
  font-size: clamp(1.6rem, 5.4vw, 2.5rem);
  font-weight: 500;
  line-height: 1.12;
  letter-spacing: -0.03em;
  max-width: 17em;
}

.overview .pill {
  margin-top: 2.25rem;
}

.bigmark {
  font-size: clamp(6rem, 30vw, 17rem);
  font-weight: 800;
  line-height: 0.8;
  letter-spacing: -0.07em;
  text-transform: uppercase;
  white-space: nowrap;
  user-select: none;
}

.bigmark span {
  color: var(--accent);
}

/* Drag rows */
.drag {
  display: flex;
  gap: 1rem;
  overflow-x: auto;
  padding-inline: var(--gutter);
  scroll-padding-inline: var(--gutter);
  scroll-snap-type: x proximity;
  scrollbar-width: none;
  cursor: grab;
}

.drag::-webkit-scrollbar {
  display: none;
}

.drag.is-dragging {
  cursor: grabbing;
  scroll-snap-type: none;
}

.drag.is-dragging * {
  pointer-events: none;
}

.drag > * {
  flex: none;
  scroll-snap-align: start;
}

.track {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  margin: 2.5rem var(--gutter) 0;
}

.track-count {
  min-width: 4.5rem;
}

.track-line {
  flex: 1;
  height: 1px;
  background: var(--line-dark);
  position: relative;
}

.track-line i {
  position: absolute;
  left: 0;
  top: -1px;
  height: 3px;
  width: 100%;
  background: var(--ink);
  transform: scaleX(var(--p, 0.15));
  transform-origin: left;
  transition: transform 0.2s linear;
}

/* Work cards */
.card {
  width: min(78vw, 26rem);
  text-decoration: none;
}

.card-img {
  overflow: hidden;
  background: #e6e5e1;
}

.card img,
.card video {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  transition: transform 1.2s var(--ease);
  -webkit-user-drag: none;
  user-select: none;
}

.card video {
  display: block;
  height: auto;
  background: #222;
}

.card:hover img,
.card:hover video {
  transform: scale(1.05);
}

.card h3 {
  margin-top: 1.1rem;
  font-size: 1.125rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.card p {
  margin-top: 0.6rem;
  max-width: 15rem;
}

/* Services row */
.engage-head {
  padding: clamp(4rem, 9vw, 7rem) var(--gutter) clamp(2.5rem, 6vw, 4.5rem);
}

.engage {
  width: min(78vw, 21rem);
  padding-right: 1.5rem;
}

.engage svg {
  width: 3rem;
  height: 3rem;
}

.engage svg .fill {
  fill: var(--accent);
  stroke: none;
}

.engage .dash {
  display: block;
  width: 1rem;
  height: 1px;
  background: currentColor;
  margin-top: 1.5rem;
}

.engage h3 {
  margin-top: 3rem;
  font-size: 1.125rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.engage p {
  margin-top: 1.1rem;
  font-size: 0.9375rem;
  line-height: 1.4;
}

/* Dark spotlight */
.spotlight {
  display: grid;
  gap: 3rem;
}

.shout {
  font-size: clamp(3rem, 14.5vw, 8.5rem);
  font-weight: 700;
  line-height: 0.9;
  letter-spacing: -0.05em;
  text-transform: uppercase;
}

.shout i {
  display: inline-block;
  width: 0.62em;
  height: 0.62em;
  border-radius: 50%;
  background: var(--accent);
  vertical-align: -0.02em;
}

.steps {
  margin-top: 2.5rem;
  display: grid;
  gap: 0;
  counter-reset: step;
}

.steps li {
  counter-increment: step;
  display: grid;
  grid-template-columns: 2.5rem 7rem 1fr;
  gap: 0.75rem;
  padding: 0.9rem 0;
  border-top: 1px solid var(--line-light);
  font-size: 0.9375rem;
}

.steps li::before {
  content: "0" counter(step);
  font-size: 0.75rem;
  padding-top: 0.2em;
}

.steps b {
  text-transform: uppercase;
  font-weight: 700;
}

.spotlight .pill {
  margin-top: 2.25rem;
}

.spot-img img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
}

/* Case study rows */
.rows-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 1.5rem;
  padding-block: clamp(4rem, 9vw, 7rem) 2.5rem;
}

.row {
  display: grid;
  grid-template-columns: 5.5rem 1fr auto;
  gap: 1.25rem;
  align-items: start;
  padding-block: 1.25rem;
  border-top: 1px solid var(--line-light);
  text-decoration: none;
  transition: color 0.3s;
}

.row:hover {
  color: #fff;
}

.row-img {
  overflow: hidden;
}

.row img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
  transition: transform 1s var(--ease);
}

.row:hover img {
  transform: scale(1.08);
}

.row h3 {
  font-size: clamp(1.5rem, 5.6vw, 2.75rem);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.035em;
  text-transform: uppercase;
  max-width: 13em;
}

.row .caps {
  margin-top: 1rem;
}

.row svg {
  width: 1.75rem;
  height: 1.75rem;
  transition: transform 0.4s var(--ease);
}

.row:hover svg {
  transform: translateX(0.4rem);
}

/* Footer */
.footer {
  padding-block: clamp(4rem, 9vw, 7rem) 8.5rem;
}

.footer-top {
  display: grid;
  gap: 3rem;
}

.footer .statement a {
  text-decoration-thickness: 2px;
  text-underline-offset: 0.12em;
}

.footer .statement a:hover {
  color: #fff;
}

.cols {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2.5rem 1.5rem;
  margin-top: clamp(3rem, 7vw, 5rem);
}

.cols h4 {
  margin: 0 0 1rem;
  font-size: 0.75rem;
  font-weight: 500;
  text-transform: uppercase;
}

.cols li {
  font-size: 0.9375rem;
  line-height: 1.5;
}

.cols a {
  text-decoration: none;
}

.cols a:hover {
  color: #fff;
}

.legal {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.5rem 2rem;
  margin-top: clamp(3rem, 7vw, 5rem);
  padding-top: 1.25rem;
  border-top: 1px solid var(--line-light);
  opacity: 0.6;
  font-size: 0.625rem;
}

/* Fixed bar at the bottom: the call to action that never leaves */
.bar {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 40;
  background: #1b1a19;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.75rem var(--gutter);
  box-shadow: 0 -10px 30px rgba(0, 0, 0, 0.35);
}

.bar .wordmark {
  font-size: 1rem;
}

.bar p {
  display: none;
}


/* Big call to action button: the sticky bar and the form submit */
.cta-big {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  min-height: 3.5rem;
  padding: 0.75rem 1.75rem;
  border: 0;
  border-radius: 999px;
  background: var(--accent);
  color: #fff;
  font-family: var(--font);
  font-size: 1rem;
  font-weight: 800;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  cursor: pointer;
  box-shadow: 0 10px 30px rgba(255, 75, 20, 0.45);
  transition: transform 0.3s var(--ease), background-color 0.3s, color 0.3s;
}

.cta-big svg {
  width: 1.5rem;
  height: 1.5rem;
  transition: transform 0.3s var(--ease);
}

.cta-big:hover {
  transform: translateY(-2px);
  background: #fff;
  color: var(--ink);
}

.cta-big:hover svg {
  transform: translateX(5px);
}

.bar .cta-big {
  flex: 1;
}

.nav-cta {
  background: var(--accent);
  color: #fff;
  font-weight: 700;
  padding: 0.7rem 1.3rem !important;
  border-radius: 999px;
  transition: padding 0.35s var(--ease), font-size 0.35s var(--ease), box-shadow 0.35s, background-color 0.3s, color 0.3s;
}

.nav-cta:hover {
  background: #fff;
  color: var(--ink);
}

.header.is-stuck .nav-cta {
  padding: 0.95rem 1.9rem !important;
  font-size: 0.875rem;
  font-weight: 800;
  box-shadow: 0 8px 24px rgba(255, 75, 20, 0.45);
}

.nav-cta::after {
  display: none;
}

/* Get started page */
.form-hero {
  padding: 9rem 0 clamp(3rem, 7vw, 5rem);
}

.form-hero .caps {
  margin-bottom: 1.5rem;
}

.form-layout {
  display: grid;
  gap: 3.5rem;
}

.next {
  margin-top: 2.5rem;
  counter-reset: next;
}

.next li {
  counter-increment: next;
  display: grid;
  grid-template-columns: 2.5rem 1fr;
  gap: 0.25rem 0.75rem;
  padding: 1.1rem 0;
  border-top: 1px solid var(--line-dark);
  font-size: 0.9375rem;
}

.next li::before {
  content: "0" counter(next);
  grid-row: 1 / span 2;
  font-size: 0.75rem;
  padding-top: 0.2em;
}

.next b {
  text-transform: uppercase;
}

.form-note {
  margin-top: 1.5rem;
  max-width: 22rem;
  line-height: 1.5;
}

.form fieldset {
  border: 0;
  margin: 0 0 3rem;
  padding: 0;
  min-width: 0;
}

.form legend {
  padding: 0 0 1rem;
  width: 100%;
  border-bottom: 1px solid var(--ink);
  font-weight: 700;
}

.field {
  padding-top: 1.75rem;
}

.field label,
.group-label {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.8125rem;
  font-weight: 700;
  text-transform: uppercase;
}

.field em {
  font-style: normal;
  font-weight: 400;
  opacity: 0.6;
}

.field input,
.field select,
.field textarea {
  display: block;
  width: 100%;
  margin-top: 0.4rem;
  padding: 0.75rem 0;
  border: 0;
  border-bottom: 1px solid var(--line-dark);
  border-radius: 0;
  background: transparent;
  color: var(--ink);
  font-family: var(--font);
  font-size: 1.375rem;
  font-weight: 500;
  letter-spacing: -0.02em;
  line-height: 1.3;
  appearance: none;
  -webkit-appearance: none;
  transition: border-color 0.3s;
}

.field select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23252422' stroke-width='1.5'%3E%3Cpath d='M3 6l5 5 5-5'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right center;
  background-size: 1rem;
  padding-right: 1.5rem;
  cursor: pointer;
}

.field textarea {
  resize: vertical;
  min-height: 7rem;
}

.field ::placeholder {
  color: var(--ink);
  opacity: 0.35;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-bottom: 2px solid var(--accent);
  padding-bottom: calc(0.75rem - 1px);
}

.field .is-invalid {
  border-bottom: 2px solid #c8102e;
}

.error {
  margin-top: 0.5rem;
  color: #c8102e;
  font-size: 0.875rem;
  font-weight: 500;
}

.chip-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 0.9rem;
}

.chip-opt {
  position: relative;
  display: inline-flex !important;
  cursor: pointer;
}

.chip-opt input {
  position: absolute;
  opacity: 0;
  width: 100%;
  height: 100%;
  margin: 0;
  padding: 0;
  cursor: pointer;
}

.chip-opt span {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  padding: 0.5rem 1.1rem;
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-size: 0.8125rem;
  font-weight: 700;
  text-transform: uppercase;
  transition: background-color 0.2s, color 0.2s, border-color 0.2s;
}

.chip-opt:hover span {
  background: rgba(37, 36, 34, 0.08);
}

.chip-opt input:checked + span {
  background: var(--ink);
  color: var(--paper);
}

.chip-opt input:focus-visible + span {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.trap {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

.form-end {
  display: grid;
  gap: 1.25rem;
  justify-items: start;
}

.form-end .cta-big {
  width: 100%;
  min-height: 4.25rem;
  font-size: 1.125rem;
}

.form-end .cta-big[disabled] {
  opacity: 0.6;
  cursor: wait;
}

.form-end .caps {
  line-height: 1.5;
  opacity: 0.7;
}

.form-status {
  color: #c8102e;
  font-weight: 500;
}

.form-done {
  display: grid;
  gap: 1.5rem;
  justify-items: start;
  align-content: start;
}

.form-done[hidden] {
  display: none;
}

.preview-note {
  padding: 0.75rem 1rem;
  border: 1px dashed var(--ink);
  line-height: 1.5;
}

/* Inner pages */
.page-hero .statement {
  margin-top: 2rem;
  max-width: 22em;
}

.header-nav a[aria-current="page"]:not(.nav-cta)::after {
  transform: scaleX(1);
}

.more {
  margin-top: 2rem;
}

.cta-end {
  padding-block: clamp(4rem, 10vw, 8rem);
  display: grid;
  gap: 2.5rem;
  justify-items: start;
}

.cta-end .cta-big {
  min-height: 4.25rem;
  padding-inline: 2.5rem;
  font-size: 1.125rem;
}

.cta-end + .rule + .footer {
  padding-top: clamp(3rem, 6vw, 5rem);
}

.grid-work {
  display: grid;
  gap: 3rem 1rem;
}

.grid-work .card {
  width: auto;
  max-width: none;
}

.grid-work .card p {
  max-width: none;
}

.svc {
  display: grid;
  gap: 1.75rem;
  padding-block: clamp(3rem, 7vw, 5.5rem);
  border-bottom: 1px solid var(--line-dark);
  scroll-margin-top: 2rem;
}

.svc-main svg {
  width: 3.5rem;
  height: 3.5rem;
  margin-bottom: 1.75rem;
}

.svc-main svg .fill {
  fill: var(--accent);
  stroke: none;
}

.svc-main .statement {
  margin-top: 1rem;
  opacity: 0.6;
}

.svc-body {
  display: grid;
  gap: 1.5rem;
  align-content: start;
}

.ticks li {
  padding: 0.85rem 0;
  border-top: 1px solid var(--line-dark);
  font-size: 0.9375rem;
}

.ticks li:last-child {
  border-bottom: 1px solid var(--line-dark);
}

.principles {
  display: grid;
  gap: 2.5rem;
  padding-top: clamp(3rem, 6vw, 4.5rem);
}

.principles ul {
  display: grid;
  gap: 2rem;
}

.principles h3 {
  margin-bottom: 0.75rem;
  font-weight: 700;
}

.principles li p {
  font-size: 0.9375rem;
}

.cs {
  display: grid;
  gap: 2.5rem;
  padding-block: clamp(3rem, 7vw, 6rem);
  border-bottom: 1px solid var(--line-dark);
  scroll-margin-top: 2rem;
}

.cs-img img {
  width: 100%;
}

.cs-body {
  display: grid;
  gap: 1.5rem;
  align-content: start;
}

.cs-stats {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid var(--ink);
  margin-top: 1rem;
}

.cs-stats div {
  display: flex;
  flex-direction: column-reverse;
  gap: 0.4rem;
  padding: 1.25rem 1rem 1.25rem 0;
  border-bottom: 1px solid var(--line-dark);
}

.cs-stats dt {
  font-size: clamp(2.5rem, 9vw, 4rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.05em;
}

.cs-stats dd {
  font-size: 0.875rem;
  max-width: 14rem;
}

.cs-period {
  opacity: 0.6;
  margin-top: -0.5rem;
}

.cs-detail div {
  display: grid;
  gap: 0.5rem;
  padding: 1.25rem 0;
  border-top: 1px solid var(--line-dark);
}

.cs-detail dt {
  font-weight: 700;
}

.cs-detail dd {
  font-size: 0.9375rem;
}

.cs-detail div:last-child {
  border-bottom: 1px solid var(--line-dark);
}

/* Skip link */
.skip {
  position: absolute;
  left: -999px;
  top: 0;
  z-index: 100;
  background: var(--accent);
  color: #fff;
  padding: 0.75rem 1rem;
  font-weight: 700;
}

.skip:focus {
  left: 0;
}

/* Service pages, About and guides */
.page-hero .caps a {
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.shout-sm {
  display: block;
  font-size: clamp(2.4rem, 8.5vw, 5.5rem);
  line-height: 0.95;
  letter-spacing: -0.045em;
  max-width: 14em;
}

.block {
  padding-block: clamp(3rem, 7vw, 5.5rem);
  border-bottom: 1px solid var(--line-dark);
}

.split {
  display: grid;
  gap: 2rem;
}

.prose > * + * {
  margin-top: 1.25rem;
}

.prose h2 {
  margin-top: 3.5rem;
  font-size: clamp(1.6rem, 4.6vw, 2.25rem);
  font-weight: 700;
  line-height: 1.05;
  letter-spacing: -0.03em;
}

.prose h2:first-child {
  margin-top: 0;
}

.prose ul,
.prose ol {
  padding-left: 1.25rem;
}

.prose ul {
  list-style: disc;
}

.prose ol {
  list-style: decimal;
}

.prose li + li {
  margin-top: 0.6rem;
}

.prose a,
.faq a,
.facts a {
  text-decoration: underline;
  text-underline-offset: 0.15em;
}

.prose a:hover,
.faq a:hover,
.facts a:hover {
  color: var(--accent);
}

.prose blockquote {
  margin-left: 0;
  margin-right: 0;
  padding: 1.25rem 1.5rem;
  border-left: 3px solid var(--accent);
  background: rgba(37, 36, 34, 0.05);
  font-size: 1rem;
}

.prose table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9375rem;
}

.prose th,
.prose td {
  text-align: left;
  vertical-align: top;
  padding: 0.85rem 1rem 0.85rem 0;
  border-top: 1px solid var(--line-dark);
}

.prose thead th {
  border-top: 0;
  font-size: 0.75rem;
  text-transform: uppercase;
}

.faq {
  margin-top: 1.5rem;
  border-bottom: 1px solid var(--line-dark);
}

.split > div > .faq {
  margin-top: 0;
}

.faq details {
  border-top: 1px solid var(--line-dark);
}

.faq summary {
  position: relative;
  cursor: pointer;
  list-style: none;
  padding: 1.25rem 2.5rem 1.25rem 0;
  font-size: 1.25rem;
  font-weight: 500;
  line-height: 1.2;
  letter-spacing: -0.02em;
}

.faq summary::-webkit-details-marker {
  display: none;
}

.faq summary::after {
  content: "+";
  position: absolute;
  right: 0.25rem;
  top: 1rem;
  font-size: 1.75rem;
  font-weight: 400;
  line-height: 1;
  transition: transform 0.3s var(--ease), color 0.3s;
}

.faq details[open] summary::after {
  transform: rotate(45deg);
  color: var(--accent);
}

.faq details p {
  padding: 0 0 1.5rem;
  max-width: 40rem;
}

.facts div {
  display: grid;
  grid-template-columns: 8rem 1fr;
  gap: 1rem;
  padding: 0.9rem 0;
  border-top: 1px solid var(--line-dark);
}

.facts div:last-child {
  border-bottom: 1px solid var(--line-dark);
}

.facts dt {
  font-weight: 700;
  padding-top: 0.25em;
}

.links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-top: 1.25rem;
}

.answer {
  border: 1px solid var(--ink);
  padding: 1.5rem;
  font-size: 1.125rem;
  line-height: 1.35;
  letter-spacing: -0.015em;
}

.answer .caps {
  margin-bottom: 1rem;
  font-weight: 700;
}

.meta {
  margin-top: 1rem;
  opacity: 0.6;
}

.ticks b {
  text-transform: uppercase;
  font-size: 0.8125rem;
}

.row-text {
  grid-template-columns: 1fr auto;
}

.row-text .caps {
  line-height: 1.5;
  max-width: 44rem;
}

.rows-paper .row {
  border-top-color: var(--line-dark);
}

.rows-paper .row:hover {
  color: var(--accent);
}

.rows-paper .rows-head {
  padding-top: clamp(3rem, 7vw, 5rem);
}

.engage h3 a {
  text-decoration: none;
}

.engage h3 a:hover {
  color: var(--accent);
}

/* Round DRAG cursor, desktop pointers only */
.drag-cursor {
  display: none;
}

@media (hover: hover) and (pointer: fine) {
  .drag-cursor {
    display: grid;
    place-items: center;
    position: fixed;
    top: 0;
    left: 0;
    width: 5.5rem;
    height: 5.5rem;
    margin: -2.75rem 0 0 -2.75rem;
    border-radius: 50%;
    background: var(--tint);
    color: var(--ink);
    font-size: 0.6875rem;
    font-weight: 700;
    text-transform: uppercase;
    pointer-events: none;
    z-index: 95;
    opacity: 0;
    scale: 0.4;
    transition: opacity 0.25s, scale 0.35s var(--ease);
  }

  .drag-cursor.is-on {
    opacity: 1;
    scale: 1;
  }
}

/* Reveal on scroll */
.js [data-reveal] {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 1s var(--ease), transform 1s var(--ease);
  transition-delay: calc(var(--d, 0) * 100ms);
}

.js [data-reveal].is-visible {
  opacity: 1;
  transform: none;
}

/* Tablet and up */
@media (min-width: 46rem) {
  :root {
    --gutter: 2.5rem;
  }


  .strip {
    grid-template-columns: repeat(4, 1fr);
  }

  .bar p {
    display: block;
    font-size: 1.125rem;
    font-weight: 500;
    letter-spacing: -0.02em;
  }

  .bar {
    justify-content: flex-start;
    gap: 1.5rem;
    padding-block: 0.9rem;
  }

  .bar .wordmark {
    font-size: 1.25rem;
  }

  .bar .cta-big {
    flex: none;
    margin-left: auto;
    min-height: 3.75rem;
    padding-inline: 2.5rem;
    font-size: 1.125rem;
  }

  .form-end .cta-big {
    width: auto;
    padding-inline: 3rem;
  }

  .card {
    width: min(42vw, 26rem);
  }

  .row {
    grid-template-columns: 14rem 1fr auto;
    gap: 2.5rem;
    padding-block: 1.5rem;
  }

  .row img {
    aspect-ratio: 16 / 11;
  }

  .cols {
    grid-template-columns: repeat(3, 1fr);
  }

  .grid-work {
    grid-template-columns: repeat(2, 1fr);
  }

  .principles ul {
    grid-template-columns: repeat(3, 1fr);
  }
}

/* Desktop */
@media (min-width: 64rem) {
  :root {
    --gutter: 4rem;
  }

  .round {
    top: 21%;
    width: 7.5rem;
    height: 7.5rem;
    font-size: 0.75rem;
  }

  .header {
    padding-block: 2.25rem;
  }

  .header.is-stuck {
    padding-block: 0.75rem;
  }

  .header-cta {
    display: none;
  }

  .header-nav {
    align-items: center;
  }

  .header-nav {
    display: flex;
    gap: clamp(1.1rem, 2.4vw, 3rem);
    margin-right: auto;
    margin-left: clamp(1.5rem, 4vw, 5rem);
  }

  .header-nav a {
    text-decoration: none;
    position: relative;
    padding: 0.4rem 0;
  }

  .header-nav a::after {
    content: "";
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    height: 1px;
    background: currentColor;
    transform: scaleX(0);
    transform-origin: right;
    transition: transform 0.4s var(--ease);
  }

  .header-nav a:hover::after {
    transform: scaleX(1);
    transform-origin: left;
  }

  .overview {
    grid-template-columns: 1fr 1fr;
    align-items: center;
    gap: 5rem;
  }

  .bigmark {
    justify-self: end;
    font-size: clamp(9rem, 19vw, 20rem);
  }

  .card {
    width: calc((100vw - var(--gutter) * 2 - 2rem) / 3);
    max-width: none;
  }

  .engage {
    width: calc((100vw - var(--gutter) * 2) / 3.4);
  }

  .spotlight {
    grid-template-columns: 1.05fr 0.95fr;
    gap: 5rem;
    align-items: start;
  }

  .shout {
    font-size: clamp(4.5rem, 8.6vw, 10rem);
  }

  .footer-top {
    grid-template-columns: 1fr 1fr;
    gap: 5rem;
  }

  .footer-top .wordmark {
    font-size: 1.5rem;
  }

  .form-layout {
    grid-template-columns: 0.8fr 1.2fr;
    gap: 6rem;
    align-items: start;
  }

  .form-aside {
    position: sticky;
    top: 3rem;
  }

  .form-done {
    grid-column: 2;
  }

  .grid-work {
    grid-template-columns: repeat(3, 1fr);
    gap: 4.5rem 1rem;
  }

  .svc {
    grid-template-columns: 7rem 1fr 1fr;
    gap: 3rem;
  }

  .principles {
    grid-template-columns: 1fr 2fr;
    gap: 5rem;
  }

  .cs {
    grid-template-columns: 0.8fr 1.2fr;
    gap: 5rem;
    align-items: start;
  }

  .cs-img {
    position: sticky;
    top: 2.5rem;
  }

  .cs-detail div {
    grid-template-columns: 11rem 1fr;
    gap: 2rem;
  }

  .split {
    grid-template-columns: 0.8fr 1.2fr;
    gap: 5rem;
    align-items: start;
  }

  .aside-sticky {
    position: sticky;
    top: 6rem;
  }

  .row-text {
    grid-template-columns: 1fr auto;
  }

  .footer-body {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 5rem;
  }

  .cols {
    grid-column: 2;
  }
}

/* Phones: no bottom bar. The header button is always showing instead. */
@media (max-width: 45.99rem) {
  .bar {
    display: none;
  }

  .header-cta {
    opacity: 1;
    visibility: visible;
    transform: none;
  }

  .footer {
    padding-bottom: 3rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .js [data-reveal] {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .drag-cursor {
    display: none;
  }
}

/* Portrait screens: the hero film sits below the menu bar, and the round link moves to the bottom corner so neither covers the film's words */
@media (max-aspect-ratio: 1/1) {
  .hero-video {
    top: 5rem;
    height: calc(100% - 5rem);
  }

  .round {
    top: auto;
    bottom: 1rem;
    width: 4.25rem;
    height: 4.25rem;
    font-size: 0.5625rem;
  }
}

/* Upright tablets also show the bottom bar, so keep the film and the round link clear of it */
@media (max-aspect-ratio: 1/1) and (min-width: 40rem) {
  .hero-video {
    height: calc(100% - 10.5rem);
  }

  .round {
    bottom: 6.5rem;
  }
}

/* Short phones: no room for the round link without covering the film's words (Work is in the menu and the gallery below) */
@media (max-aspect-ratio: 1/1) and (max-height: 44rem) {
  .round {
    display: none;
  }
}

/* Video cards: a button to watch the full advert with sound */
.card-img {
  position: relative;
}

.sound {
  position: absolute;
  left: 0.75rem;
  bottom: 0.75rem;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.6rem 0.9rem;
  border: 0;
  border-radius: 999px;
  background: var(--paper);
  color: var(--ink);
  font: inherit;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  cursor: pointer;
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.25);
  transition: background 0.2s, color 0.2s, transform 0.2s;
}

.sound svg {
  width: 1rem;
  height: 1rem;
}

.sound:hover,
.sound:focus-visible {
  background: var(--accent);
  color: #fff;
  transform: translateY(-2px);
}

/* Full-screen player for the advert with sound */
.player {
  width: fit-content;
  max-width: 92vw;
  max-height: 92vh;
  padding: 0;
  border: 0;
  background: transparent;
  overflow: visible;
}

.player::backdrop {
  background: rgba(10, 10, 10, 0.88);
}

.player video {
  display: block;
  width: auto;
  height: auto;
  max-width: 92vw;
  max-height: 84vh;
  margin: 0 auto;
  background: #000;
  object-fit: contain;
}

.player-close {
  display: block;
  margin: 0 0 0.75rem auto;
  padding: 0.55rem 1rem;
  border: 1px solid rgba(255, 255, 255, 0.5);
  border-radius: 999px;
  background: transparent;
  color: #fff;
  font: inherit;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
}

.player-close:hover,
.player-close:focus-visible {
  background: #fff;
  color: var(--ink);
}

/* Work page: each advert beside its brief, what we made and the outcome */
.cs-img video {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: #222;
}

.cw-format {
  margin-top: 0.9rem;
  opacity: 0.7;
}

/* Home page collage: adverts scattered like prints on a table */
.collage-wrap {
  padding-block: clamp(3rem, 7vw, 6rem) 0;
  overflow: hidden;
}

.collage {
  position: relative;
  width: min(100% - 2 * var(--gutter), 84rem);
  margin-inline: auto;
  aspect-ratio: 0.66;
}

.collage-item {
  position: absolute;
  left: var(--mx);
  top: var(--my);
  width: 33%;
  transform: rotate(var(--r));
  box-shadow: 0 18px 40px rgba(0, 0, 0, 0.28);
  background: #222;
  transition: transform 0.5s var(--ease), box-shadow 0.5s var(--ease);
}

.collage-item img,
.collage-item video {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
}

.collage-tag {
  position: absolute;
  left: 0.5rem;
  bottom: 0.5rem;
  padding: 0.35rem 0.6rem;
  border-radius: 999px;
  background: var(--paper);
  color: var(--ink);
  font-size: 0.5625rem;
  font-weight: 700;
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.3s, transform 0.3s;
}

.collage-item:hover,
.collage-item:focus-visible {
  z-index: 5;
  transform: rotate(0deg) scale(1.06);
  box-shadow: 0 28px 60px rgba(0, 0, 0, 0.4);
}

.collage-item:hover .collage-tag,
.collage-item:focus-visible .collage-tag {
  opacity: 1;
  transform: none;
}

@media (min-width: 46rem) {
  .collage {
    aspect-ratio: 1.5;
  }

  .collage-item {
    left: var(--x);
    top: var(--y);
    width: 21%;
  }

  .collage-tag {
    font-size: 0.6875rem;
  }
}

@media (hover: none) {
  .collage-tag {
    opacity: 1;
    transform: none;
  }
}

.cw-note {
  display: block;
  margin-top: 0.75rem;
  font-size: 0.875em;
  opacity: 0.7;
}

/* Work page: compact rows so more adverts fit on screen (about half the previous height) */
.cw {
  gap: 1.25rem;
  padding-block: clamp(1.5rem, 3.5vw, 2.75rem);
}

.cw .cs-img {
  max-width: 13rem;
}

.cw .title {
  font-size: clamp(1.35rem, 3.6vw, 1.9rem);
  margin-top: 0.4rem;
}

.cw .cw-format {
  margin-top: 0.5rem;
}

.cw .cs-detail {
  margin-top: 0.9rem;
}

.cw .cs-detail div {
  gap: 0.25rem;
  padding: 0.65rem 0;
}

.cw .cs-detail dd {
  font-size: 0.875rem;
  line-height: 1.45;
}

@media (min-width: 46rem) {
  .cw {
    grid-template-columns: 13rem 1fr;
    gap: 2.25rem;
    align-items: start;
  }

  .cw .cs-img {
    max-width: none;
  }
}

@media (min-width: 64rem) {
  .cw {
    grid-template-columns: 15rem 1fr;
    gap: 3rem;
  }

  .cw .cs-img {
    position: relative;
    top: auto;
  }

  .cw .cs-detail div {
    grid-template-columns: 9rem 1fr;
    gap: 1.5rem;
  }
}

.cw .sound {
  left: 0.5rem;
  bottom: 0.5rem;
  padding: 0.45rem 0.7rem;
  font-size: 0.625rem;
}

/* Services page: compact cards with a coloured panel on the left for each service */
.svc {
  --svc-bg: var(--accent);
  --svc-fg: #fff;
  gap: 0;
  padding: 0;
  margin-block: 1.25rem;
  border: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
  background: #fff;
  overflow: hidden;
}

#ai.svc { --svc-bg: var(--accent); --svc-fg: #fff; }
#growth.svc { --svc-bg: var(--ink); --svc-fg: var(--tint); }
#paid.svc { --svc-bg: var(--tint); --svc-fg: var(--ink); }
#creative.svc { --svc-bg: #ff7a4d; --svc-fg: var(--ink); }

.svc-main {
  position: relative;
  padding: 1.25rem 1.25rem 1.4rem;
  background: var(--svc-bg);
  color: var(--svc-fg);
}

.svc-main .svc-num {
  margin: 0 0 0.9rem;
  opacity: 0.8;
}

.svc-main svg {
  width: 2.25rem;
  height: 2.25rem;
  margin-bottom: 0.75rem;
}

#ai .svc-main svg .fill,
#creative .svc-main svg .fill {
  fill: var(--ink);
}

.svc-main .title {
  font-size: clamp(1.35rem, 3.4vw, 1.75rem);
}

.svc-main .statement {
  margin-top: 0.5rem;
  font-size: 1rem;
  opacity: 0.85;
}

.svc-body {
  gap: 0.75rem;
  padding: 1.25rem;
}

.svc-body > p:first-child {
  font-size: 0.9375rem;
  line-height: 1.5;
}

.svc .ticks li {
  padding: 0.45rem 0;
  font-size: 0.875rem;
}

@media (min-width: 46rem) {
  .svc {
    grid-template-columns: 17rem 1fr;
    gap: 0;
  }

  .svc-main {
    padding: 1.5rem;
  }

  .svc-body {
    padding: 1.5rem 1.75rem;
  }

  .svc .ticks {
    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 1.75rem;
  }

  .svc .ticks li:nth-last-child(2) {
    border-bottom: 1px solid var(--line-dark);
  }
}

@media (min-width: 64rem) {
  .svc {
    grid-template-columns: 20rem 1fr;
  }
}

@media (max-width: 45.99rem) {
  .svc-main {
    display: grid;
    grid-template-columns: 2.25rem 1fr;
    column-gap: 0.9rem;
    align-items: center;
    padding: 1rem 1.1rem 1.1rem;
  }

  .svc-main .svc-num {
    grid-column: 1 / -1;
    margin-bottom: 0.6rem;
  }

  .svc-main svg {
    grid-row: span 2;
    margin: 0;
  }

  .svc-main .statement {
    margin-top: 0.25rem;
    font-size: 0.875rem;
  }

  .svc-body {
    padding: 1rem 1.1rem 1.2rem;
  }

  .svc-body > p:first-child {
    font-size: 0.875rem;
  }

  .svc .ticks {
    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 1rem;
  }

  .svc .ticks li {
    font-size: 0.8125rem;
    line-height: 1.35;
  }
}