Guides
Straight answers no jargon
Practical guides on how to use AI in your marketing, and how to get more from paid advertising.
How to
use AI
How to use AI in your marketing
Guide AI / A practical guide for small businesses: seven ways to use AI, how to prompt it and the rules that keep you safe.
What is an AI marketing agency?
Guide AI / What an AI marketing agency does differently, what to ask before hiring one and when you need one.
How to use AI to write adverts
Guide AI / A step-by-step way to use AI for advert ideas, headlines and variations without losing your voice.
Paid
advertising
Meta Ads vs Google Ads
Guide Paid advertising / The difference between the two, when each one wins and how to choose where to start.
How much to spend on Meta Ads
Guide Paid advertising / How to work out a sensible Meta Ads budget from your own numbers instead of guessing.